RTW and Gorgeous

Veluz RTW 2014 Collection 
from Jason Magbanua on Vimeo.

When a rebel bride dare say that she is toying with the idea of RTW, you could almost taste the uncomfortable silences, the judgmental eyes, the clearing of the throat, and the wrinkled nose. There's a stigma. And it's become the white elephant in the room. What more when you say RTW+taffeta. Oh the horror. 

Enter Veluz. She's always changed the game and she's at it again. There's a reason why she's landed on the now famous Buzz Feed article on the world's most beautiful detailed gowns list. She doesn't just make beautiful gowns. Her signature in every piece is impeccable and apparent. Rebellious in the ORIGINAL, as we said earlier this week. You know her trademark and you know she's got taste. In this 2014 RTW collection, she makes the word RTW something you would want to COVET. And that's saying something. And she's also done the unthinkable. She's made taffeta, gorgeously pretty again. It's the biggest comeback ever. On a more personal note, I was NEVER, EVER a fan of white bridal gowns and every RB reader knows that. But Veluz is probably the only designer that makes me want to wear white. And again, that's saying something ;)

BTS photos courtesy of Nina Cuenca

But having had a first-hand experience of what went on during the latter part of the shoot, what's even more admirable about Veluz is how she could get an amazing pool of artists to collaborate with her with such love, passion, and positivity. It's a testament to not only how she is as a designer, but how she is as a person. Having said that, I'd like to applaud the creative team behind the shoot--most especially to Madge Lejano who was the brainchild of the bridal looks and creative treatments. Everything felt so rebelliously beautiful. Chandeliers hanging on trees, the most unconventional of models, the AHMAZING hair and makeup that is definitely not your usual bridal looks. And the video. So many emotions! 

Congrats to Veluz and the rest of the amazing team that worked on the RTW 2014 Collection Launch. Truly world class! 

This is only the beginning of the launch. Don't forget to add @veluzbride on Instagram to get updated on the catalogue and creative photos from the entire collection. 

Credits as written by Veluz herself:

My love and gratitude to the following people for generously sharing their art and passion in giving life to this vision.

Video by Jason Magbanua
Catalog photos by PAT DY PHOTOGRAPHY
Creative photos by Mimi+Karl
Make up by Madge Lejano
Hair by Steve Pagsanjan, Brian Borda and Angel Salian of the The Makeup Studio Team by: Madge
Bouquets and Swing by Teddy Manuel
Cake by Penk Ching
Details and Styling by Ernest Pascual of Bespoke Manilak. by cunanan catering and Event Stylist: Jo Claravall
Jewelry : Cuenca Jewelry
Models : Caroline Ruegg, Nichole Dychangco, Gianna Von Sprengeissen, Nikita McElroy

Jason, you have given me more than I can ever imagine. Thank you for doing what you do.

Follow us on Twitter! @RebelliousBride

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